Hotel Barceló Illetas Albatros, Passeig Illetes, 15 07181 Palma, Illes Balears 9.00am - 1.00pm
The Hotel Stories is an interactive workshop for hoteliers in which you will discover innovative ways to optimize web personalization, capturing the direct client and increasing the income of your hotel.
The event offers a fantastic opportunity to discover the latest trends in the sector, make strategic contacts and exchange views on the challenges that hotels face when promoting and generating more direct bookings.
The workshop is free but places are limited, sign up now to not miss out.
9:00 Reception and registration
9:20 Welcome words
9:30 Growth Marketing to increase bookings through the direct channel [Rafael de Jorge – Growtur]
10:00 Predictive Personalization: How predictive analytics and machine learning are revolutionizing direct bookings [Juanjo Rodríguez – The Hotels Network]
10:45 Coffee break and networking
11:15 Dayketing: transforming current events into communication campaigns that attract travelers [Luiggi Sarrias – BeOne Comunicación]
11:45 ROUND TABLE Price disparities and wholesale rates: a growing problem in the industry?
Moderator: Cinta Massó – The Hotels Network
Speakers: E-commerce managers of hotel chains
12:15 Exclusivity, mystery and extreme customization [ Juanjo Rodríguez – The Hotels Network]
12:45 Conclusions and closing
13:00 End of the workshop
Click here to register for this free event