Free Workshop: Strategy and Innovation to Increase Direct Bookings (Palma de Mallorca)

Event Details

The Hotel Stories is an interactive workshop for hoteliers in which you will discover innovative ways to optimize web personalization, capturing the direct client and increasing the income of your hotel.

The event offers a fantastic opportunity to discover the latest trends in the sector, make strategic contacts and exchange views on the challenges that hotels face when promoting and generating more direct bookings.

The workshop is free but places are limited, sign up now to not miss out.


9:00 Reception and registration

9:20 Welcome words

9:30 Growth Marketing to increase bookings through the direct channel [Rafael de Jorge – Growtur]

10:00 Predictive Personalization: How predictive analytics and machine learning are revolutionizing direct bookings [Juanjo Rodríguez – The Hotels Network]

10:45 Coffee break and networking

11:15 Dayketing: transforming current events into communication campaigns that attract travelers [Luiggi Sarrias – BeOne Comunicación]

11:45 ROUND TABLE Price disparities and wholesale rates: a growing problem in the industry?

Moderator: Cinta Massó – The Hotels Network

Speakers: E-commerce managers of hotel chains

12:15 Exclusivity, mystery and extreme customization [ Juanjo Rodríguez – The Hotels Network]

12:45 Conclusions and closing

13:00 End of the workshop

Click here to register for this free event