Dubai sign pact with Airbnb to promote holiday homes

Helal Saeed Almarri (Centre right) and Olivier Gremillon (Right) with Sahia Ahmed (left), General Counsel, Dubai Tourism, and Nicola D’Elia, General Manager – Middle East and Africa, Airbnb (Centre left) at the MoU signing in Dubai.

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and Airbnb, a community-driven hospitality company, have signed a Memorandum of Understanding (MoU) to help promote responsible hosting and help grow and diversify tourism in the emirate.

It follows the introduction of enhanced regulations last month that make obtaining a ‘holiday home’ license more streamlined for individual tenants and homeowners who want to rent their homes to guests.

The MoU will bolster collaboration between the two parties and help enhance and diversify the emirate’s holiday home sector, boosting competition through a safe and transparent holiday home segment.

Under the agreement, Airbnb will cooperate with Dubai Tourism on preventing breaches of the regulation by informing all host members of the Dubai Tourism regulations via its website and through email reminders of the rules. The two parties will also explore joint marketing and promotional activations for Dubai as a tourism destination.

The MoU agreement states:

●             Dubai Tourism and Airbnb will work together to help grow and diversify tourism in Dubai, and promote innovative forms of tourism

●             Airbnb will raise awareness on the positive impacts of the Airbnb community by sharing aggregated, anonymised data about short term rental hosts

●             Airbnb will help promote responsible sharing of holiday homes by creating a “Hosting Page” on its platform, informing hosts of the rules and linking to official information

●             Airbnb will send regular reminders to its hosts in Dubai to remind them of the rules around responsible home sharing

Airbnb is a popular way for guests from around the world to experience Dubai by staying with local hosts.

Read rest of article at: Emirates247