travel

  The Millennial traveller, defined by age as being born between 1980 and 2000, already makes up over one third of the world’s hotel guests, with predictions that they will […]

  NB: This is a viewpoint from Cormac Corrigan and Mark Lenahan, independent advisors to airports, airlines, retailers, and loyalty programs Airports are spending a significant portion of their marketing […]

Do photos of your hotel or tours generate love-at-first-sight bookings? Image search engine optimization is how you get found by travelers who search for hotels, vacation packages, and adventure tours using Google […]

  Consumers don’t like booking holidays on a smartphone. That is the conclusion of leisure market analyst Mintel in its most up-to-date review of the UK holiday market. Holiday bookings […]

  A study has found that one in five travellers would always pick a travel brand over another if it meant they could have a better mobile experience. The analysis […]

Brand campaigns and technologies like programmatic may be less mature in the Asia Pacific, and to promote them you need a mascot! 1. Brand marketing needs more focus than direct […]

  NB: This is an article by Erin Sagin, PPC Evangelist and Community Manager at WordStream I always assumed that running paid search for a business in the travel sector […]

How do marketers in the travel space succeed at content marketing? This question was on the minds of over 150 marketers seated in a content marketing session during HSMAI’s Digital […]

  NB: These are extracts from a whitepaper report produced by ADARA ADARA has identified, through data driven research, that marketers should challenge how they target Elite Travelers. Contrary to […]

  At a cursory glance, the diagnosis for global corporate travel demand looks healthy. Global air traffic posted its strongest year-over-year growth since the recovery from the 2008 U.S. financial […]