travel
Business Travelers Are Still Going Rogue With Hotel Bookings
A recent study* by Egencia®, the business travel arm of the Expedia group, found that despite the wide use of travel policies worldwide, “rogue booking”, the practice of business travelers […]
How data and machine learning boosts personalisation in travel
Data is everywhere but how do you create value for individual users? It isn’t easy but in this case study we hear how data science can deliver more personal results […]
Leading Travel Companies Turn to Data Driven Analytics
Whether travellers and holidaymakers are looking for a couple of weeks abroad, a staycation or even a long weekend getaway, the pressure is always on for anyone working in the […]
The search for real metrics in travel content marketing
The content marketing craze that developed over the last few years has been a fascinating phenomenon to watch. As the zeitgeist took root marketers retooled en masse and turned […]
European Destinations Are Trying to Stand Out to Chinese Travelers
Many destinations from all corners of the globe are trying to reach Chinese travelers with ad and marketing messages as nearly 140 million Chinese traveled internationally last year. The challenge […]
Google Travel Is Worth $100Bn – Even More Than Priceline
There’s no doubt that the Priceline Group is a juggernaut, but Skift Research calculates that Google’s travel business could be worth as much as $100 billion — and that would […]
Facebook Travel Summit: Adapting to the Speed of People
With one of our largest clients being in the travel space, iProspect was invited to attend Facebook’s Travel Summit this week in their NYC office. The event, “Journeys Happen Here”, […]
Big Data Revolution in Tourism: Utilisation Thorough Analysis
What real and tangible advantages does Big Data brings for tourism? What are the business opportunities offered by this technology? As a first consequence, digital transformation and technological advances can […]
Future Hotel Guests: Tomorrow’s traveller tribes revealed
Global travellers have always been, by nature, a complex and diverse market. Future travellers will only evolve this fact, as technology maintains its accelerated state of development and society becomes […]
Delving deep: travel brands need an intelligent approach to data
As data increasingly becomes the difference in a competitive travel landscape, EyeforTravel’s new report explores the possibilities for deep learning Artificial intelligence isn’t new, but it’s finally getting smart, thanks […]
