travel
How Google Uses AI And Big Data To Make Travel Better
Since its acquisition of ITA Matrix Software eight years ago, Google has been quietly rolling out new tools for travelers. Its progress has been even more notable over the past […]
10 Misconceptions About Using Facebook Ads for Travel
For the traveler, the path to purchase is long and complicated. With multiple devices to search on and many different ways to research and book, it can be difficult to […]
New Age Data Is Driving Growth For Travel Package Providers
With the advancement of digital technology, travelers are now leaving their digital footprint at multiple touch points, right from researching about possible destination for next vacation, to searching and making […]
6 Steps To Convert Travel Lookers To Bookers
Converting a travel customer is always a tricky business but a new report from EyeforTravel outlines six tactics that may, just may, help you go from booking bust to conversion […]
Consumers Want Amazon To Be a Travel Booking Site: What Can Hotels Learn?
Amazon dominates the world of e-commerce. Could it do the same in online travel bookings? Consumers would happily use the platform to book their travel plans if given the chance, […]
Why It’s Time For Travel Marketers to Rethink Loyalty
Once upon a time, a traveler signed up for your travel loyalty program. They started giving you more and more of their annual category spend. They earned points; they understood […]
How Facebook and Google Are Changing the Travel Industry
Emerging technologies are changing not just how travel brands do business but also when they do it. After years of intense focus on the moment of conversion, travel companies are […]
6 Ways It Pays to Use Facebook Dynamic Ads for Travel
It’s no secret that many people turn to social media to help them discover and book travel. Today, travelers spend 5x more time on Facebook than on travel-related apps, sites, […]
How to Stop Slipping up in Google Search
A recent study reveals that travel companies should be worried about how Google is displaying search results but there are ways around it During the opening panel at the recent […]
How to Drive Revenue Through Targeting Generation Z
Most of us remember when our phones became smart. We remember the birth of Facebook and the death of dial up. Imagine having all of this technology already at your […]