travel

Photos of your hotel play a key part in creating a lasting first impression for the traveler. The images they are left with can set apart the guest experience at your hotel from the competition

Solo traveling is a growing trend, making up approximately 18% of global bookings. Interest in solo travel has increased over the past five years and searches for “solo travel” were up nearly 600%

Even if the connected trip doesn’t come to fruition in 2020, other technology opportunities will. Focus on connected thinking to be in a position to capitalize on whatever emerges

One new travel technology that has recently started to bubble up more often is the ‘connected trip.’ What the heck does that mean, and what are the opportunities and potential challenges for hotels?

Although findings currently apply to domestic travellers, the same methodology could be used to provide similar insights into how distance affects international travellers’ perceptions

Whether it is viewing a friend’s recent travel post that triggers wanderlust, or a photo directly from a travel account, social media ignites the desire to explore new places for so many of its users.

Refining your data visualization practices is paramount if delivering value to the end user in the form of actionable insights is your primary objective.

There may not be reason to be fearful just yet but as the prospect of recession looms, safeguarding loyalty is becoming an imperative.

At its core, an always-on strategy takes a continuous, proactive approach to digital marketing. And it is a strategy that directly responds to the changing way that consumers research and book travel.

We segment hotel customers into three broad categories based on their travel search behavior. You can use this segmentation to understand what different travelers want so you can attract them.