travel

Travel Intent Targeting is essentially the ability to find users who have decided on a destination but have not yet chosen a specific hotel in that destination

Almost half (45%) of travel marketers in the Asia Pacific region rank Facebook and Instagram as most likely to disrupt travel marketing over the next five years.

While last month’s agreement to have Airbnb share data with the city from OSE’s February subpoena has been characterized as a truce, the city says the company is merely fulfilling its legal obligation.

Positioning your hotel as the focal point of the destination and offering this as part of your product, hoteliers will increase ancillary revenue and room occupancy while gaining competitive advantage

Alibaba launched its online platform “Alitrip” in 2014 to compete with Ctrip. Moving forward to 2017, Alibaba decided to scrap Alitrip and build a new travel platform, Fliggy.

Travelers have more information than they did in the early days of loyalty programs and are more reliant on reviews and user-generated content (UGC) than brand names when making hotel choices.

Back in 2017, TripAdvisor and comScore suggested that travelers make 10 to 34 website visits on average to book their trips. While this seems like a lot for booking hotels, […]

A Millennial traveler is not as brand loyal as older generations, but they also like consistency. So loyalty isn’t out of the questions, especially when there are perks.

It’s hard to know where we’re at in the cycle of hype for predictive analytics in business travel. There’s enough breathless excitement surrounding the concept, though, that people are getting […]

There has been a long quest for that one name in travel that caters to the need of a traveller from beginning to end. That is the dream! With the […]