travel

Whilst actual bookings are a stronger sign of consumer confidence, travel searches show an early sign of intent. These forward looking insights will hopefully help marketers shape their strategies

The staggering global scale of the coronavirus pandemic makes it especially devastating, but the travel industry has rebounded from past crises and experts believe it will bounce back again

Although it’s not yet known when, these insights will hopefully help shape strategies in rebuilding the travel industry after one of its most catastrophic events

Whilst travel bookings are clearly down year-over-year, we are seeing an early spike in global travellers opting for longer lead times and booking flights to the UK and Spain for January 2021

Despite the increase in flight searches we’re seeing a reduction in longer distance travel for leisure destinations within the U.S., trending towards distances that could be traveled by car instead of air.

While the overall declines in search behavior and the rise of cancelations present headwinds for all travel marketers, pockets of opportunity still exist

Bleisure travelers tend to be greater spenders during their “micro-vacations”. With their company picking up the bill they can spend more on in-hotel expenses than a typical guest might

Airbnb gained popularity due to lower pricing and demand for “authentic” experiences. However, after adding occupancy taxes and guest service fee, Airbnbs are not always cheaper than hotels.

The world’s most populous country has severely restricted outbound travel, and the global hospitality industry has braced for impact. NB: This is an article from IDeaS As the coronavirus nears pandemic proportions and Chinese […]

Remember that your spa and health club metrics should always give you insight into your operations. These numbers open up opportunities to leverage your assets for what matters: profit