travel

By adding new content to your website or communicating on social media (preferably both!), hotels can show messaging relatability and authenticity, remaining top-of-mind with their audience

While flight searches and bookings remain down at present, we do see signs of improvement in Q4 2020 and into 2021. These insights will hopefully help travel marketers shape their future strategies

Analysts often optimize prices with a bias toward volume. If applied to the current situation, this tendency could trigger a race to the bottom that would harm revenue and price positions even more

Over the past few weeks we’ve seen the virus drastically shift regions. As a result, travel intent region to region varied greatly. However, this week that variation evened out

There is optimism that the majority of consumers still plan or “wish” to travel later in the year and 2021, despite the current situation. Therefore, longer-term attitudes to travel remain positive

While global flight searches and bookings are inevitably declining due to travel restrictions, our data shows a very subtle and gradual upward trend in both regional and international travel from Q3 2020

We’re clearly in unprecedented times. The past isn’t always the best indicator of future performance. Even so, it can be helpful to look at downturns and health events to get some baselines

Whilst actual bookings are a stronger sign of consumer confidence, travel searches show an early sign of intent. These forward looking insights will hopefully help marketers shape their strategies

The staggering global scale of the coronavirus pandemic makes it especially devastating, but the travel industry has rebounded from past crises and experts believe it will bounce back again

Although it’s not yet known when, these insights will hopefully help shape strategies in rebuilding the travel industry after one of its most catastrophic events