travel

Rural hotels are naturally located far from bustling tourists and busy populated areas. This turns a niche vacation experience into a desirable attraction

Most agree it’s difficult to predict how pricing will evolve, with uncertainty over reduced air, hotel, cruise and tour capacity to allow social distancing

China continues to show positive signs of recovery following relief from lockdowns and trends could serve as a projection model for phased global return

With so many locals and travelers searching online for things to do, digital advertising is the key to direct, advance, online bookings

We will have a look at hotels open rate and rate developments throughout Germany as per the examples of Berlin, Cologne, Frankfurt, Hamburg and Munich

We will continue to share APAC insights as we monitor the situation and find interesting trends, to help travel marketers shape strategies as we recover

It remains clear that summer recovery will be dominated by domestic travel, followed by intra regional travel. We will continue to share more insights

In order to get travelers started on the process, it’s key to examine the needs of the traveler. What are they, and how do they influence booking decisions?

Data shows Europeans are looking to holiday this summer and countries in a position to reopen to domestic and regional travel are seeing an interest uptick

Facing economic uncertainty, many consumers are looking to curb their more discretionary spend, and may look for ways to cut their less discretionary spend