travel
Don’t Forget Maslow When Considering Asian Traveller Buying Motives
We look how Maslow’s Hierarchy of Needs helps us understand what is important in these times when considering Asian traveller buying motives
Reviving the Travel Industry Through Data Analytics
The power of analytics extends far beyond the travel and tourism industry’s ability to weather the storm but can serve as a critical driver.
For Corporate Travel, a Long Recovery Ahead
While some travel providers have limited exposure to corporate travel, it’s a key driver of profitability for many major carriers and hotels
Google Search Add Destination Travel Information About Hotels and Flights
You’ll see the percentage of open hotels with availability and flights operating at the city level based on Google Flights and Hotels data
COVID-19: Insights on Travel Impact, APAC
Looking at domestic travel changes in APAC since 5th April, Flight and hotel search and booking trends correspond in following countries:
Why Travel Brands Need to Reconsider Direct Bookings
One area in greatest need of reconsideration is the focus brands have put on driving direct bookings by turning off activity with OTAs
Is Your Hotel or Vacation Rental Ready for Staycation Demand
With international travel a distant dream, hotels, and vacation rentals are rolling out the red carpet to lure locals via staycation ideas.
How Hotels and Resorts are Stepping up Marketing as Travel Rebounds
As a result of the slow rise in travel demand, many destinations have restarted their marketing efforts to help hoteliers and businesses get back on track
COVID-19: Insights on Travel Impact, The Middle East and Africa
As the region continues to open its borders, and relax lockdown measures, domestic travel continues to prop up the travel industry for MEA
How to Create a Successful Staycation Campaign
Building your own staycation offer doesn’t need to be challenging. Think about the resources that you already have available to you at your hotel