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people conducting a search with futuristic overlay reflecting how search is changing from ranked blue links to curated recommendations

Search is Shifting from Ranked Blue Links to Recommendations

Hotels that fail to adapt risk losing search visibility and bookings, while those that act early stand to gain a meaningful competitive advantage

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man thinking reflecting why hotels must rethink their search and digital strategy

Why Hotels Must Rethink Their Search and Digital Strategy

The playbook is changing. It is no longer about ranking in traditional search results. It is about recognition by AI – this is the future of search

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person on mobile using chatgpt to find out where they are maybe looking to book a stay illustrating the importance of hotel visibility on ai search platforms

Get Found or Forgotten: Visibility Key on ChatGPT and Perplexity

AI tools like chatgpt rely heavily on the content they find on your website – so it needs to be both informative and clearly structured

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google logo with speedometer revving at max illustrating the revolution in hotel marketing with Google Ads AI Max for Search

Google Ads AI Max for Search: A Revolution in Hotel Marketing

AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:

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Anatomy of a High-Converting Website to Increase Conversions

A hotel website that increases conversions is non-negotiable. It’s key to direct booking strategy and the best weapon to fight against OTA dependency

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person bidding at an auction reflecting the need to evaluate if bidding on competitor keywords is worth it

Bidding on Competitor Keywords: Is It Worth It?

Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return

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person using ai to search on a laptop maybe a traveller using google generative search and the implications for hotel seo and direct bookings

What Google Generative Search Means for Hotel Direct Bookings

With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts

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Google I/O 2025: Key Takeaways for Hotel Marketers

Google announced it’s bringing agentic capabilities to AI Mode, starting with the ability to let the agent search out and present site options to book

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U.S. “Drip Pricing” Law: What it means for the Hotel Industry

The drip pricing law goes into effect today and any guest browsing your booking engine from the U.S. must see the total price upfront

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GEO (Generative Engine Optimisation) and Future of Search

GEO ultimately boosts your brand’s presence in AI-powered search results for queries related to your hotel, destination and services

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