Expert Insights

The “Booking Sponsored Benefit” is nothing else but “discount for advance payment” which is applied to the customer when the following conditions are met:

Google is putting a strong emphasis on enhancing search for hotels to not only improve user experience, but give advertisers more campaign optimizations

What’s the point of executing your email marketing strategy if none of your emails find their way to the inbox? That’s where email deliverability comes in!

In Part 2 we look at how Price Fairness and Price Identity feeds into Customer Lifetime Value. We also take a moment to reflect on the Covid situation

In part 1 we talk about two topics – price fairness and price identity. In part 2 we will look at how these two elements feed into Customer Lifetime Value

The proliferation of free hotel cancelations policies has been one pandemic phenomenon that our industry is showing little sign of shaking off soon. NB: This is an article from Fornova […]

Travelers across the world seem confident about the future of travel, but how the recovery plays out depends on specific regulations in country of origin

Welcome to another Expert Insights discussion Today we are joined by 3 guests: 🔹 LaToya Elam – General Manager at Homewood SuitesAtlanta-Alpharetta, Georgia🔹 Connor Vanderholm – Co-Founder at Topline Revenue🔹 […]

Revenue Managers have the reputation for working with number focused, unwieldy reports. Those can be hard to follow for department heads less familiar

A tiered marketing plan will guide what you should be doing now, then when there are positive signals demand is returning, have that plan ready