Expert Insights

Forecasting has always been valuable for revenue managers. Given current uncertainty, it is so important to be able to predict and adapt to demand

The guest experience is the sum total of a guest’s interactions with a property and its team members throughout the guest journey

Where there is no revenue management strategy there is no knowledge about the customer, price, positioning and target audience

A rigorous net ADR analysis, that also takes into account discounts and all types of costs, is a core competency every revenue manager should have

Investing in hotel technology may not be the answer to all of your problems, but the forward thinking hotelier will be adopting tech in the right places

The data testifies to a great upturn in Japanese travel demand, but for now we should still wait before seeing them embrace the streets of European cities

To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs:

The key is identifying all stages of the guest journey where you can create opportunities to generate more revenue and increase your profit margins

With the dichotomy of higher prices, increasing costs and the continuing staffing challenge we ask how might the hotel industry adapt over the coming years

Many independent hoteliers ask themselves, can I improve my website performance without advanced SEO? The short answer is, yes