Expert Insights

Many independent hoteliers ask themselves, can I improve my website performance without advanced SEO? The short answer is, yes

We discuss three important strategies revenue managers can use to boost revenue and how an RMS can help forecast demand and perform dynamic pricing

Demand based pricing can take a number of forms. The most common examples are price skimming, geo-based pricing, and yield management

Apo defines decision intelligence; outlines how data is only valuable when organised, analysed and acted on; why forecasting is not a one snapshot task

One important channel often overlooked by small and midsized properties – and whose role in distribution is frequently misunderstood – is bed banks

Creating a sense of urgency is a solid strategy for increasing conversions during a campaign. This is especially true for holiday sales

We discuss why pricing is so essential for your hotel and how you can design an effective strategy that generates consistent revenue streams

Do you hear people talk about moving potential guests through the funnel and wondering what they mean? Well this discussion might be of interest to you

You, as a hotel owner or revenue manager, have the power to create a solid reputation that helps you build a successful brand

In addition to preventing common mistakes, it’s also important to take a proactive approach to managing guest communications