Expert Insights

one red apple amongst many green apples reflecting need for a hotel to adopt a consistent approach to branding rather than a single exercise

3 Strategies to Differentiate Your Hotel From Your Competitors

Faced with constant uncertainty in the international hotel market, we must look for strategies to differentiate ourselves from our competitors

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doors with one of a different colour reflecting why hotels should use a hotel rate shopper to compare their room prices with others

Micro Targeted Pricing Is The Future

Scratch beneath the surface of open pricing and it’s flawed. It relies on the operator and rules set. It’s time for a big leap into the future of pricing

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train tracks reflecting different distribution challenges that could be helped by a channel manager

Determining Your Hotel’s Channel Strategy Within Koddi

Each brand has different channels and opportunities within Koddi, but most are similar. But, you need to understand WHEN and HOW to use each channel

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lybra article image about spains hope for increased travel in 2022

Will Spain’s Hopes for Strong Tourist Demand for 2022 Prove Possible?

The fact there is such strong disparity between short-term and medium to long-term travel indicates there is still little traveller confidence in the future

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lightbulb with image of a brain inside reflecting the possible need for hoteliers to overhaul the definition of revenue management

Top 9 Digital Marketing Trends to Drive Bookings and Revenue

2022 offers many opportunities for hoteliers to improve guest experience. This year hotels will continue to pivot and drive more direct bookings and revenue

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video thumbnail image for discussion about hotel technology and the fear of change or fear of missing out

Hotel Technology: Fear of Change or Fear of Missing Out

Today we talk about Hotel Technology, it’s value to hoteliers and why there is still some resistance to get on board. We touch on a number of core topics:

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person on the phone at hotel front desk managing guest communications for the modern traveler

Everything You Need to Sell Rooms Smarter in 2022

From direct bookings and OTAs to pricing strategies and guest experience, here are four major areas to help build an effective rooms distribution strategy

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beachside telescope reflecting need for hotels while forecasting forward to utilise future demand data

Kick Off 2022: Demand Trends

Analysing the occupancy levels by geographic areas we see hotels are at similar levels as January-February 2020, but demand is conservative in January 2022

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hotel room keys reflecting hotel occupancy rates and possible impact cancellations and no shows

Automated Forecasting of True Inventory Availability

Until recently upsell software solutions did not check inventory availability. They were simply offer systems collecting requests for later manual approval

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image of a staycation which can be a revenue generator for hotels

Five Easy Tips to Drive Revenue With Local Staycationers

With Covid variant surges still impacting international travel, hotels and resorts need to get creative and think local to keep generating revenue

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