Expert Insights

Our customers have moved away from judging our product or deciding on where to stay based on star rating. We now have 3 very distinct customer types

Decide what are the most accurate hotel performance indicators, then define your objectives for each of them and build a plan on how to get the results

Hotel websites can easily and quickly undergo a similar transformation that will make the ordinary hotel website absolutely extraordinary

Instagram is one of the most important social media platforms you can leverage for your inbound marketing strategy and each feature is simple to use

On one hand, we have consolidated demand; on the other, travel intentions. The data on travel intentions seems to confirm forecasts for overtaking of 2022

We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns

Website visitors will often leave your website to compare prices on OTAs and other sites as everybody wants the best summer deal and understandably so

This 25-point checklist will help your branded hotel identify gaps in your total online digital strategy. You can then begin to work out a strategy

We explore the squeeze on incomes through increased cost of living and consider the impact this may have on leisure travel and overall consumer sentiment

It is easy to fall into assumptions. It is human nature, after all, but when do assumptions on revenue management start to work against you