Expert Insights
Facebook Will Buy TripAdvisor
The title for this blog might be seen as clickbait to some, but I strongly believe that Facebook will buy TripAdvisor. Why? Well, lots of reasons. I think it is […]
The Art of Upselling And Cross-Selling: How to Increase Hotel Revenue
Upselling and cross-selling. To some ears they may sound like buzzwords, but in essence they’re about knowing your product and guests, and getting your timing right. NB: This is an […]
Top 5 Ways to Elevate Your Digital Strategy & Increase Direct Bookings
The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right […]
How Hoteliers Navigate Evolving Distribution Channels
As hoteliers navigate the different distribution channels available to them, their goal is to guide guests to the one that costs their companies the least. During the “Distribution: A hotelier’s […]
Five Experiences that Build the Revenue Manager Résumé
The traditional career path for most Revenue Managers is to start in Reservations or the Front Office and then jump into an RM role. While this may be the most […]
Everything Hotels Should Know About Messaging with WhatsApp
It’s been almost 10 years since WhatsApp hit the market for individual users and people all around the world just can’t seem to get enough of it. Why would they, […]
Revenue Managers Must Also Understand Guest Spend
The drop in group bookings due to segmentation shift and guests looking for unique experiences are two of the major changes affecting pricing and the role revenue managers play in […]
7 Tips to Boost Your Property’s Ranking in OTA and Metasearch Results
OTA search results often mystify hotel revenue and channel managers. There’s not always a clear reason why one property ranks higher than another. NB: This is an article from OTAInsight […]
Beyond RevPAR: Understanding Total Group Revenue for Hotels
Once upon a time, group business was essentially a filler for the guest rooms that transient business didn’t occupy. In today’s world of all-time occupancy highs,1 group business tells a different tale. […]
7 Psychological Pricing Tricks for Hotel Revenue Managers To Try
In the chaotic universe that is the daily life of Hotel Sales and Revenue Management, it can often be difficult to think of creative ways to approach pricing. Even though […]
