Expert Insights
What Hoteliers Need to Know About Rate Parity
While technology has come a long way to help hoteliers manage today’s dynamic distribution landscape, rate parity remains a constant battle for revenue and distribution managers. NB: This is an […]
The No-Nonsense Guide to the GDS for Independent Hotels
Three letters which have remained something of a mystery for many hoteliers: ‘GDS’. NB: This is an article from Welcome Anywhere They stand for ‘Global Distribution System’, which is a […]
Top 5 Things Need to Know in Hotel Digital Marketing (October)
As Q4 begins and the holidays approach swiftly, it’s time for hotel marketers to kick their digital marketing into high gear. NB: This is an article from hebs digital From […]
Your Brand is No Longer Protected on Google Ads
A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords). In practice, […]
Google Testing New Hotel Search Experience on Desktop
Google has always done its part to stay innovative and make sure its products set the bar. So, it’s no surprise that Google is currently testing a new look to […]
Will Revenue Managers Be Ready For Next Downturn?
There are at least a few industries where the price of the product is totally or substantially disconnected from the cost of production. NB: This is an article from Richard […]
Hotel Distribution: Stop Predicting, Start Diagnosing
There is a fine line that separates guesswork and prediction – the quality of data and analysis. The hospitality sector is not unique in exploring for ways to take advantage […]
If You List It They Will Come: A Hotelier’s Guide to Google My Business
Most people planning a vacation start with a Google search. That’s why you work so hard to optimize your search results placement with SEO strategies. And you should. NB: This […]
Google Hotel Ads Become Most Profitable Metasearch Engine
Direct channel specialist Roiback has announced that Google Hotel Ads (GHA), the Google platform that distributes hotel prices in real time, now represents 65% of hotel bookings coming from metasearch […]
Future of Revenue Management Is Not What It Used to Be
Not too long ago we thought the future of Revenue Management would be more data; faster processing capability; more revenue streams optimized; and more properties managed by one revenue professional. […]
