Expert Insights

RM and marketing have typically been two distinct functions but with new ancillary fees, the drive towards personalisation and greater demand for clever merchandising, this is changing. Marketing and revenue […]

Today’s era of infinite data empowers revenue managers with ever-deeper insights into market dynamics. Monitoring competition and adjusting rates in near real-time has become a bare-minimum activity. Dynamic pricing and […]

Utter the words ‘rate parity’ and we all shudder… after all, ensuring that we have the same rates on all channels isn’t always straight forward. Often the rates aren’t updated simultaneously on all channels but that is often the least of our problems.

Five years ago, Dan Ariely, a professor and director of the Center for Advanced Hindsight at Duke University, compared Big Data to teenage sex for several funny reasons. I’d like […]

Airlines promote seat upgrades to enhance a flight experience, and McDonald’s has been upselling its customers for years simply by asking, “Do you want fries with that?” In hospitality, upsells […]

Today, a revolution is happening in hotel revenue management as hoteliers with the highest profit expectations are beginning to follow the customer instead of the product. They are using advanced […]

The title for this blog might be seen as clickbait to some, but I strongly believe that Facebook will buy TripAdvisor. Why? Well, lots of reasons. I think it is […]

Upselling and cross-selling. To some ears they may sound like buzzwords, but in essence they’re about knowing your product and guests, and getting your timing right. NB: This is an […]

The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right […]

As hoteliers navigate the different distribution channels available to them, their goal is to guide guests to the one that costs their companies the least. During the “Distribution: A hotelier’s […]