Expert Insights

Is Metasearch Advertising Worth It?
When TripAdvisor first announced TripConnect, its Metasearch advertising platform, it instantly became the buzzword of the year. Though earlier adoption was slow, it pushed Google to be more involved in […]

To Forecast Demand You Need to Assume a Certain Price Path
The forecasting of “unconstrained demand” has been at the front and centre of revenue management in the last 30 years. NB: This is an article from Pace Unconstrained demand is […]

Tools and Strategies for a Perfect Analysis of Competitors
This article is part 1 and looks at how to identify your competitive set and apply the right activities to achieve a better market position and greater profits, while at […]

Challenges for Airline Revenue Managers Beyond 2020
Airlines face several static and dynamic challenges for which revenue managers are required to recalibrate their strategy in real-time. This brings a growing need for fresh data delivered quickly

Alternative Accommodation and Food Choices Will Impact Your Hotel Revenue
Customers are already making choices based on a desire to have an ‘alternative product’ and the days when your options will have an effect on your revenue strategy are right around the corner

8 Ways to Market Your Hotel According to Season
Seasonal changes affect occupancy rates. Slow season can sometimes trigger a price war and busy seasons can end up being stressful. Here are a few tips to help:

Analysing Googles New Booking Engine For Hotels And Vacation Rentals
Most travel booking engines are likely to be well aware of Google’s push into providing an all-encompassing booking experience within its search engine, but it still remains to be seen how many hotels have signed up to Google’s own booking engine – despite its low entry costs.
Brexit Aftermath: Futurecasting as a Solution for Revenue Managers
Hotel revenue management in uncertain times becomes a very tricky endeavor. To be successful at it, one has to have the knowledge, experience, and access to the right tools, such […]
Seven Game of Thrones Character Traits for a Revenue Manager
While it may feel like spring, winter is here… And for fans of Game of Thrones, that means the beginning of the end for the beloved HBO series. This Sunday kicks off […]
PODCAST: The Importance of Market Share in Revenue Management
In this podcast we talk with Pontus Berner and Veit Meier, from berner+becker, about the topic of Market Share and why it is so important, but often over looked, in […]