Expert Insights

The Black Friday Frenzy – Can Your Hotel Replicate it all Year Round?
Black Friday is one of many possibilities during the year. You shouldn’t ignore “consumerism” dates but instead define a clear plan to leverage the most relevant dates for your target market

Hotel Apps Enter a New Decade
The point is that it’s time to explode the old notion of the hotel app as we move into 2020 and look at the breadth of possibilities that a hotel app store offers. Here are a few that got our

Why Segmentation is First Step to Creating More Personalized Guest Experience
Today we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone

Does Pre-Stay Upselling Cannibalise Front Desk Upselling?
A common worry is that pre-arrival upselling cannibalizes front-desk upselling, thus reducing the receptionists’ chances to upsell guests. But does that actually happen?

Podcast: Distribution Strategy, OTAs and Google
In this podcast we talk about the topic of Distribution Strategy, how this is changing for the future, what part do OTAs play and where does Google fit into this changing landscape.

Website Design Trends for 2020
Web designers are looking to the future and the past for inspiration. Thanks to these opposing design trends, movements and styles it’s safe to say web design in 2020 will be full of surprises.

How Experiential Marketing can Transform the User Experience
Experiential marketing is becoming a large player in allowing the consumer to tangibilize the product or service in question, resulting in a much larger personal investment into the brand.

Building a Successful Revenue Strategy For 2020
Strategy can be summarised in four boxes: supply, demand, own performance and relative performance (v competition). For each of these, you will have a lot of specific KPIs, data and metrics.

Forget the 4 P’s of Marketing and let’s look at the 6 P’s of Revenue
Profit has always been important, hasn’t it? and you are correct, but Revenue Management measured in Occupancy, ADR and RevPAR alone doesn’t effectively show how profitable you are.

Our Point of View on the Modern Age Distribution Ecosystem
Today the realm of an effective distribution strategy exceeds beyond distributing rates and inventory between hotels and demand partners.