Expert Insights

Recent developments in legislation throughout the world have made rate parity an important topic in the hospitality industry. NB: This is an article from Trivago But despite its frequent appearance […]

Google has been gradually taking away website traffic for many industries over the years by moving more information and functionality directly within the search engine, allowing searchers to find what […]

One of the most frequently uttered hotel marketing catchphrases of recent years has been “selling experiences,” but while many marketers talk the talk, more than a few are a long […]

A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. NB: This is […]

Staying competitive is key to success. In the hotel industry, small independent hotels always have to compete with bigger brands or chain properties to attract guests, sell more rooms and […]

Travelers love the metasearch channels; they pull all of the available prices from the different online sites into a single list of search results, easily sorted and easily booked. They […]

You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel. Briefly review monthly reports and start asking better questions […]

The world is on a mission to go green and the hotel industry is joining the movement, starting with removing plastic straws from their properties, major hotel chains including Hilton, […]

The danger is if hotels become complacent and settle for the small gains. If ADR continues to grow at the rate of inflation while demand growth is good, what happens once demand declines?

Hoteliers today use a variety of online channels—from social media platforms to online travel agencies—to market their properties and take bookings. NB: This is an article from WebRezPro These online […]