Europe

Soaring Swiss franc hits hoteliers hard

The Swiss franc is soaring, making Switzerland an expensive option for foreign tourists. Hoteliers are left suffering the blows. Since the Swiss central bank’s decision to ditch its exchange rate […]

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European OTA “power player” formed by merger of Tripsta and airtickets.com

Athens-based online travel agents Tripsta and airtickets.com have merged claiming their joint size puts them among the top five European OTAs. The firms, which will continue trading as separate brands, […]

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Cornell Study Supports Strategic Price Positioning in European Hotels

A ten-year study of pricing and revenues in over 4,000 European hotels finds that pricing strategy drives revenue, when hotels are compared to their competitive set. The study, published by […]

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Featured Articles
mind the gap reflecting how hotel digital marketing can bridge the gaps in a hotel commercial strategy
Hotel Digital Marketing Can Bridge Gaps in Commercial Strategy
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Hidden Costs of Paid Ads: Why Hotels Often See a Poor Return
green apple and red apple being compared in the same way hotels compare themselves to others but this could lead to comparisonitis
Beat “Comparisonitis” as a Revenue Leader
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How Emotional Intelligence in RM Drives Profitability
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