Europe
Soaring Swiss franc hits hoteliers hard
The Swiss franc is soaring, making Switzerland an expensive option for foreign tourists. Hoteliers are left suffering the blows. Since the Swiss central bank’s decision to ditch its exchange rate […]
European OTA “power player” formed by merger of Tripsta and airtickets.com
Athens-based online travel agents Tripsta and airtickets.com have merged claiming their joint size puts them among the top five European OTAs. The firms, which will continue trading as separate brands, […]
Cornell Study Supports Strategic Price Positioning in European Hotels
A ten-year study of pricing and revenues in over 4,000 European hotels finds that pricing strategy drives revenue, when hotels are compared to their competitive set. The study, published by […]
