Artificial Intelligence
The AI Advantage: Hoteliers ROI of an AI First Mindset
The bottom line is an AI mindset moves hospitality from reactive to proactive. From standardized to personalized. From efficient to exceptional

How to Use ChatGPT to Create Guest Journeys and Save Time
By following these 5 simple steps, soon you’ll have ChatGPT working as your own personal assistant, delivering exactly the guest experience you want
Hotel Video SEO Tips for Discoverability in the AI Search Age
AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement
AI Just Planned My Holiday. Is This The Future of Guest Bookings?
As AI becomes more integrated into the travel planning process, operators must rethink how they capture guest attention and secure bookings

3+3+3 = 3 Revenue Questions, 3 Bald Men and 3 Opinions
Revenue management is evolving into a dynamic blend of strategy, experimentation, and technology, with AI playing an increasingly pivotal role
How AI Improved Guest Experience and Increased Revenue
This case study outlines how a global luxury hotel brand in three major cities used generative AI to improve guest experience and drive revenue

AI Will Display Inventory and Prices in Real-Time. Are You Ready?
This is where access to real-time ARI – availability, rates, inventory – comes into play. Can you imagine when AI returns final exact prices?

Hotel Tech Reimagined: Causal and Multimodal AI Shape the Future
Causal and multimodal AI are more than tech trends. They’re tools to help hotels deliver personalized guest experiences and profitable stays
Google I/O 2025: Key Takeaways for Hotel Marketers
Google announced it’s bringing agentic capabilities to AI Mode, starting with the ability to let the agent search out and present site options to book

How AI Assists Identifying High Yield Segments for Marketing?
Analyzing vast quantities of structured and unstructured data, AI systems can now detect nuanced patterns in spending potential and loyalty characteristics