Artificial Intelligence

Although conceptually similar to an API, an MCP functions as a universal standard. It is the native way to connect with AI through assistants

While the adoption of artificial intelligence in the RMS is rising rapidly, confidence in the technology’s decisions often remains low

The time for static distribution is over; future rewards speed, data completeness, and strategic control. The essence of an AI-Native Distribution Strategy

The people getting the most value from AI today are those using it in a way that gives them more control over their decisions, not less

For hotels it’s a new distribution channel that doesn’t look like anything before. We’re not at the beginning of an experiment; we’re deep in the rollout

As we think about hotel distribution and marketing priorities, integrating AI is not only urgent but no longer an option

The latest McKinsey Global Survey on the state of AI reveals a landscape defined by both wider use and stubborn growing pains

Here is the round up of product launches and strategic partnerships during the month of October for our Hotel Technology Expert Partners

Wondering when AI will fundamentally alter online research, discovery, and search behavior? If so, you’re already too late

The rise of AI agents is the natural response to this new reality, moving hotels from simple automation to true intelligence.