Artificial Intelligence

To grow revenue and drive long-term profitability, we must stop treating data as a tech problem and start treating it as a commercial discipline

The future contest is not over where bookings are processed. It is whether the hotel is specified before the agents begin to optimize the path

The question is not if AI will change hotel distribution. It’s who will control the conversation when it does. This is where MCP is exciting for hoteliers

Organizations that influence traveler introduction earlier in the journey gain disproportionate marketing visibility within AI-mediated discovery

AI has well and truly entered the mainstream and for travellers it’s becoming just as essential as Google and TripAdvisor used to be

If the conversation becomes the storefront, and the storefront shapes the shortlist, who ultimately owns the guest relationship?

To ensure your hotel isn’t just visible but recommended by AI tools, you need to speak their language Here are 3 feasible strategies to align your hotel

The real question is no longer should we use AI in hotel ads, that’s settled. The question is, which decisions are better made by machines

Over the next five years, expect OTAs to compete to influence decision formation. That is not evolution. That is a structural shift in bargaining power

Here is the unvarnished reality of the Marriott-Google AI direct booking play and why the “logical path” forward requires a fundamental rethink