Artificial Intelligence
How Hotels Can Use AI to Streamline Their PPC Campaigns
From identifying high-performing keywords to refining negative keyword lists, AI empowers hotels to create smarter, more effective PPC campaigns
Correlation or Causation: How Causal AI Can Help Revenue Management
Correlation and causation are two different things. Confusing them can lead to misguided conclusions. These errors could be prevented with causal AI
Unlocking Hotel Profitability with AI: Two AI Outcomes
Understanding how AI-driven solutions can be applied in your hotel will streamline operations and unlock new avenues of profitability
The Revenue Manager vs. AI: Predicting Hotel Demand
We aim to highlight the evolving role of revenue managers in an industry increasingly influenced by AI and consider how best to integrate tech advancements
Leveraging AI for Dynamic Revenue Optimization
Dynamic revenue optimization is the practice of adjusting prices in real-time based on demand, market trends, and various other factors
Empowering Hotel Revenue Strategy Through AI and Causal ML
Should revenue managers interact heavily with an AI RMS or trust automation? What is the impact of overrides on revenue?
Revenue Management: From Spreadsheets to AI Based Systems
The introduction of AI based systems marked a significant turning point in Revenue Management with algorithms, big data analysis and real-time processing
How Google and Meta Could Disrupt Travel Discovery with AI
We explore the rise of AI assistants in the travel space, their capabilities and how they could impact brands’ visibility and marketing strategies
