Enhanced Loyalty : What Hotels Can Learn from Casinos
For many properties, capturing total guest value (TGV) has many hurdles. Property Management Systems that don’t capture adequate data, disparate reporting systems and a simple lack of customer data from […]
Cloud PMS : A Safe Bet for Security, Liability and Payments
PMS, a hotel property management software system, was traditionally defined as a platform which enables hotels to manage their front-office requirements such as billing, room assignment, booking reservations, and all […]
Planet ‘total offer’: the coming revolution in airline merchandising
When three global technology trends combine with two industry-specific trends, can the planets align to transform the online relationship between airline and travellers? For decades, airlines have worked to perfect […]
Strong Hotel Revenue Growth Predicted for Asia-Pacific
Cautiously optimistic hoteliers indicate reliance on OTAs and emergence of Airbnb are concerns. NB: This is an article from IDeaS A survey of 100 leading hospitality industry professionals from across […]
Dissatisfied with Your CRS? You’re Not Alone
Online direct bookings must increase. That’s a mandate for nearly all hoteliers, and it places a premium on central reservation systems (CRS) – still the overwhelmingly preferred solution for distribution […]
How To Interact With Guests On Social Media (Without Causing A Stink)
There are two types of people in the world; those who can’t stand social media, and those who’ve already stopped reading halfway through this sentence to check their Twitter feed. […]
Spring Clean Your SEO – 6 Hotel Tips
As the snow clears and the sun peaks it’s head out from behind the clouds, we get the urge to dust off the cobwebs and start afresh. So whilst we’re […]
How Airbnb changes may transform online booking space
Airbnb is on a blitz as of late, announcing major product changes, wooing hotels, and drawing the battle lines against the OTAs all within the span of a few months. […]
The Checklist for Revenue Management Success
Today, a state-of-the-art hotel revenue management solution is capable of generating tens of thousands of optimal pricing decisions on a daily basis. There is reason to believe that capabilities will […]
The 1-2 Punch Advertising Strategy for Driving Direct Bookings
You have likely heard the words Google AdWords and Retargeting. Maybe you have even invested in one of them as part of your digital marketing strategy. If so, you are […]