Large-scale marketing efforts have grown exponentially more complex than they were in the early days of the hotel industry, and now can even more closely resemble TV shows or movies […]

Teletext Holidays’ Steve Endacott says rising Google click costs and the emergence of new sectors like the sharing economy are the driving force behind the formation of global online travel […]

  Google was a constant theme during the keynotes at last week’s Buy Tourism Online event in Florence, Italy, but Lufthansa’s distribution cost charge (DCC) also made a few honorary […]

  Ask most hoteliers how they attract prospective guests and they’ll tell you about their marketing campaigns and loyalty programs. Ironically, the lowest hanging fruit for most hotels goes mostly […]

  More than 3 million people in the UK used Airbnb accommodation for their travels this year in a boost to the sharing economy, the site has revealed. There were […]

  Pamela Whitby analyses an interesting development in the hotel distribution landscape Poor taste or not, the letter sent by Booking.com to hotel partners last week shows that the hackles […]

  A recently published study by Expedia Media Solutions has shed more light on how travel bookers in the US journey to their product of choice and what this means […]

Sojern’s new Interactive Hotel Insights Report reveals two major consumer behaviour changes – travellers are spending more time on the hotel path to purchase than for airlines and last-minute bookers […]

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NB: This article is written by Dr Kelly McGuire Executive Director, Hospitality and Travel Global Practice, SAS Institute Revenue management is taking on a more strategic role in the hospitality […]