How guests choose hotels during online booking
Just how do guests dwindle down their hotel selections during the online booking process? Two hospitality professors aimed to find out, looking beyond clickstream analysis by using eye tracking to […]
Leisure and Group Segments Driving Hotel Performance
Hotel performance in major North American markets experienced positive growth in rate and occupancy, according to data from the June 2015 TravelClick North American Hospitality Review (NAHR). “As we move […]
5 traits of a successful revenue manager
Revenue strategy is probably the newest profession in the hotel industry and one more important than ever. At the dawn of the discipline, the GM or director of marketing at […]
Atlanta RevPAR growth is robust
Metro Atlanta is one of the Southeast United States’ premier metropolitan areas and strongest hotel markets. The market is broken up into seven primary submarkets, containing central and suburban areas: […]
Look Ahead, Not Back, to Forecast Demand
For years, revenue managers and hoteliers have typically forecast demand by looking at historical booking information and then the pickup or pace of ongoing reservations leading up to an actual […]
Ctrip gears up for tougher battles in Asia.
Big Chinese online intermediaries are diligently pursuing new opportunities as part of their respective growth strategies and strengthening of international hotel content via direct contracting deals is a part of […]
Growth expected for Western Europe business travel
The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), has announced the results of its latest GBTA BTI™ Outlook – Western Europe report, a […]
Understanding Online Distribution Channels
In a period of economic uncertainty, hotel operators cannot seek to control economic conditions, but they can strategically implement marketing to increase sales and hotel profitability regardless of market uncertainty. […]
Hotel ADR Rise vs Distribution Channels Cost
According to the latest TravelClick data launched early May 2015, Hotel bookings from individual business and leisure travellers spiked across a variety of digital channels in the first quarter of […]
Driving bookings through social media
Being present on social media sites is a given. Each platform has its own characteristics, driving and targeting various consumer segments. Here are tips on how hotels can better engage […]