4 Apr Proficiency in Distribution and Digital Marketing (2 Days)
St James Court Hotel, Westminster, London SW1E 6AF 9.30am - 5.00pm

This two-day workshop, run by Revenue by Design, builds on the fundamentals of distribution by extending into social media, metasearch and mobile. We introduce the principal social media platforms and how social media is being used within the hotel industry, and the impact of mobile and different mobile platforms such as smartphones and tablet and their influence on booking behaviour and revenue strategies.

The workshop provides a practical approach to creating a distribution strategy which can be applied at both property and group level, covering the key stages of situation analysis, goal setting, planning and implementing a strategy, technology selection and measuring and monitoring success.

What you will learn

By attending this workshop participants will understand:

  • The major social media platforms and how the platforms can be used within the hospitality business
  • The difference between a mobile web site and a mobile app and how both are used within a revenue strategy
  • How to define SoLoMo and how this can be used within the hotel
  • How to create the framework for a distribution strategy
  • How to assess the current technology in house and evaluate the need for new technology
  • How to evaluate new technology and select a new supplier

Topics covered

  • Defining social media and the different social media platforms
  • The tools to manage social media programmes at property, brand and franchise level
  • What is SoLoMo? – the integration of Social, Local and Mobile
  • Introducing local/ social channels such as FourSquare and Yelp and how to optimise local channels
  • Mobile web sites, Mobile Apps and Mobile marketing – through QR codes
  • How to integrate Social Local and Mobile within an on-line and off-line marketing and distribution strategy
  • Mobile Guest technology to support mobile interactions and interactions on the move
  • The primary revenue management tools PMS, channel managers, CRS, RMS, website
  • Tools and system related to Total Revenue Management – Spa, F&B Sales & Catering
  • Establishing what you have – and where you want to get to – From “As is” to “To be”
  • The integration issue
  • Creating a distribution strategy framework
  • Conducting a competitor review, using price value analysis and other competitor benchmarking tools
  • Creating effective strategic distribution goals
  • Evaluating new technology and supplier selection
  • Implementing the strategy, monitoring and measuring success
  • Training employees and creating processes for new technology

Who is this course for?

As a building block for developing future revenue management capabilities this course is for the following personnel: Revenue Managers, Reception / Front Office, Reservation Staff, Sales & Marketing Staff, General Manager & Assistant General Managers, Conference and Banqueting Managers, Group Sales, Food & Beverage Managers, Commercial Managers

Click here to find out more or to book, Revenue by Design: Proficiency in Distribution & Digital Marketing

Or contact Michelle Casey on or on 07718 650 349