Where Will Americans Travel in 2016?
In a constantly evolving tourism industry, new offerings, attractions and experiences are making travelers more apt to explore unique and underrated destinations to satisfy their inner wanderlust. As 2016 […]
Booking.com tells hotels it’s not a zero-sum game
Pepijn Rijvers knows more than most about Booking.com’s meteoric rise. Last April, Rijvers became CMO of Europe’s largest online travel company, which also happens to be the key engine behind […]
Checklist to maximize social media revenues
Sixty-five percent of adults now use social networking sites (Pew Research Center) and a growing portion of these users are utilizing social media before, during, and after traveling. As traffic […]
Why total revenue management is like spinning plates
NB: This is a viewpoint by Pamela Whitby, editor of EyeForTravel. There is really only one thing that hotel people need to remember: that they are in the service business. […]
Asia Pacific Travellers Choosing Regional Destinations
Visa research shows Asia Pacific travellers are shunning long-haul flights; prefer shorter stays and weekend getaways Shorter flights and shorter stays – Asia Pacific travellers are favouring getaways closer to […]
Revenue Managers have taken the Five Ps from Marketers
For years, we’ve all been reading about the need to coordinate the activities of Revenue Management and Marketing into one synergistic Revenue Generation process. In practice what is really happening […]
Beware the Hotel Data Divide
It’s a phenomenon that’s gaining momentum in the hospitality industry. The Data Divide refers to the gap between hotels that have access to predictive data, and those that don’t. In […]
Most Digital Travel Bookers Will Use Mobile Devices
It seems Americans don’t mind booking accommodations and airfare on small screens. In 2016, 51.8% of travelers who book trips via digital means will do so using a mobile device, […]
The online travel triangle: mobile, data & customer
“What customers want is communication, information and control.” The statement came from Dara Brady, Ryanair’s head of digital experience at recent keynote address to an EyeforTravel audience in London. He […]
Expedia casts fresh light on traveler behavior
“Half of my advertising is wasted, I just don’t know which half,” is the famous quote from decades ago by Philadelphia department store owner John Wannamaker. That sentiment is still […]